A deep link is a URL that opens a specific screen inside a mobile app, rather than the app's home screen. Deep links create seamless user journeys from ads, emails and web pages directly into relevant app content.
Types of Deep Links
Standard Deep Links
URLs that open a specific screen in an already-installed app. If the app is not installed, the link fails. Example: unocoin://wallet/portfolio
Universal Links (iOS) / App Links (Android)
HTTPS URLs that open the app if installed, or fall back to the website if not. More reliable than custom URI schemes. Example: https://unocoin.com/portfolio
Deferred Deep Links
The most powerful type — these remember where the user was trying to go, even if they need to install the app first. The user clicks a link → goes to app store → installs app → opens directly to the intended screen.
Why Deep Links Matter
- Better user experience — Users land exactly where they expected to go
- Higher conversion rates — Relevant landing screens convert better than home screens
- Attribution accuracy — Deep link parameters carry campaign data through the install
- Re-engagement — Route returning users directly to relevant promotions or content
AppMeasurely includes deep link management for iOS and Android. Create tracking links that carry attribution data through the install. Get started free →