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Install Fraud Prevention

Block fraudulent installs before they cost you

Automated detection of device farms, SDK spoofing, install hijacking, and bot installs. Every install verified in real time.

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Features

Everything included

All the tools you need, built into one platform.

Device farm detection
Identifies clusters of installs from the same device ID or suspicious device patterns consistent with emulators and warehouses.
SDK spoofing protection
Detects fake install signals generated without a real device. Flags installs with inconsistent session data or impossible device fingerprints.
Install hijacking prevention
Catches malware that fires fake clicks at the last second to steal attribution credit. CTIT under 2 seconds is automatically flagged.
Geo-consistency checks
Flags installs where the click country and install country differ significantly within a short time window.
Publisher CVR monitoring
Automatically flags publishers with abnormally high conversion rates — a key signal of fraudulent traffic sources.
Custom rules
Set your own thresholds for every fraud rule. Adjust sensitivity based on your traffic mix and risk tolerance.
FAQ

Common questions

What is install fraud?+
Install fraud is when fake app installs are generated by bots, emulators, or malware to steal ad spend. Types include device farms, SDK spoofing, and install hijacking.
How does AppMeasurely detect install fraud?+
AppMeasurely runs 7 automated checks on every install: CTIT analysis, device velocity, click flooding, geo anomaly, publisher CVR, IP blacklist, and device fingerprinting.
What happens to blocked installs?+
Blocked installs are not counted in your attribution data and not reported to ad networks. They appear in your Fraud Detection dashboard with full details.
Can I whitelist certain publishers or IPs?+
Yes. You can whitelist trusted sources and customise all fraud thresholds from your dashboard settings.
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