AppMeasurely › Solutions › Improve Retention
By Goal

Keep users coming back.
Understand why they leave.

Most apps lose 80% of users within 3 days of install. AppMeasurely gives you the cohort grids, funnel analysis and channel-level retention data to find exactly where users drop off — and fix it.

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80%
Users lost within 3 days on average
3×
LTV difference between D30 retained vs not
D1/D7/D30
Retention grid built-in
Real-time
Event tracking
What you get

Everything you need

Built for teams serious about growth.

D1/D7/D30 cohort grids
See retention by day for every cohort. Compare cohorts by channel, country, ad creative and app version.
Funnel analysis
Build custom conversion funnels. Find exactly where users drop off between install and key events.
Event tracking
Track any in-app event: tutorial complete, level finish, purchase, subscription. No limits on event types.
Retention by channel
Compare D7 and D30 retention across every acquisition channel. Find channels that bring loyal users.
Churn prediction
Identify users at risk of churning based on engagement patterns. Target them with re-engagement campaigns.
Audience segments
Create segments of high-retention users. Build lookalike audiences to acquire more users like them.
How it works

Up and running in minutes

Four steps to get full visibility.

1
Track events
Add event tracking calls to your app for key actions: tutorial, purchase, level complete.
2
Build cohorts
AppMeasurely automatically groups users by install date and measures retention over time.
3
Analyse drop-off
See exactly which step in your funnel loses the most users. Prioritise fixes by impact.
4
Iterate and improve
Make product changes, release a new version, and compare retention cohorts before and after.
Use cases

What teams use this for

Real workflows from real growth teams.

  • Compare D7 retention across Google Ads vs Meta vs organic
  • Find which onboarding steps correlate with high D30 retention
  • Identify the in-app events that predict long-term LTV
  • Build re-engagement audiences from churned users
  • Compare retention before and after a product update
  • Measure impact of push notification campaigns on retention
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FAQ

Common questions

What is D1/D7/D30 retention?+
D1 retention is the percentage of users who open the app on day 1 after install. D7 and D30 are the same for days 7 and 30. Industry benchmarks vary by vertical — gaming D1 is typically 30-40%, D7 10-20%, D30 5-10%.
How does cohort analysis work in AppMeasurely?+
AppMeasurely groups users by their install date into cohorts. For each cohort, it tracks how many users return on each subsequent day. You can filter cohorts by acquisition channel, country, device type, and ad creative.
Can I track custom events for retention analysis?+
Yes. You can track any in-app event using the AppMeasurely SDK. Common retention events include tutorial_complete, first_purchase, level_up, social_share, and subscription_start.
How do I know which channel brings the most retained users?+
In the Cohort Analysis section of your dashboard, filter by media source. You can compare D7 and D30 retention side-by-side for every channel and campaign.
Related

Explore more

Retention Analytics
D1/D7/D30 grids
LTV Tracking
Measure lifetime value
Mobile Attribution
Track install sources
From the blog

Related reading

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