Mobile Attribution

Know exactly which ads drive your app installs

Real-time mobile attribution across every channel. Connect every install to the campaign, ad set, and creative that drove it.

Everything you need

All the tools to start tracking mobile attribution today — built into one platform.

Multi-touch attribution
Last touch, first touch, and linear attribution models across all channels — Google, Meta, TikTok, Apple Search Ads and more.
Real-time data
See installs attributed within seconds. No batch processing or end-of-day delays.
Campaign-level granularity
Attribution down to campaign, ad set, ad creative, and keyword level.
iOS & Android
Full support for both platforms. ATT Framework ready with IDFV fallback for iOS 14+ users.
200+ network integrations
Pre-built integrations with major ad networks via our connector marketplace.
Fraud protection built in
Every attributed install is automatically checked against 7 fraud detection rules.

Common questions

How does mobile attribution work?+
AppMeasurely records clicks on your tracking links. When a user installs your app, the SDK matches the install to the original click using device ID or probabilistic signals.
What attribution models does AppMeasurely support?+
Last touch, first touch, and linear attribution. Probabilistic attribution for iOS 14+ users who decline ATT tracking.
How long does integration take?+
Under 10 minutes. Add 3 lines of code to your app and create tracking links for your campaigns.
Is there a free plan?+
Yes. AppMeasurely is free for up to 1,000 installs per month. No credit card required.
From the blog

Related reading

View all articles →
attribution May 6, 2026
What is Mobile Attribution? A Complete Guide for App Marketers
Mobile attribution tells you exactly which channel drove each install.
Read article →
attribution May 15, 2026
iOS ATT Framework: What App Marketers Need to Know
Apple ATT changed mobile attribution forever.
Read article →
sdk May 12, 2026
How to Integrate a Mobile Attribution SDK in Under 10 Minutes
Step-by-step guide for iOS and Android SDK integration.
Read article →

Start tracking mobile attribution today

Free plan available. No credit card required. Setup in under 10 minutes.

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