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LTV Tracking

Find the channels that bring your most valuable users

Track revenue and lifetime value by acquisition channel. Know which campaigns bring high-LTV users — not just cheap installs.

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Features

Everything included

All the tools you need, built into one platform.

Revenue by media source
See total revenue generated by users from each acquisition channel. Compare Google vs Meta vs TikTok on actual LTV.
D7/D30/D90 LTV curves
Track how LTV builds over time for each cohort. See which channels front-load revenue vs build it gradually.
ROAS calculation
Automatic return on ad spend calculation per channel. Know which campaigns are profitable at D30 and D90.
Campaign-level LTV
Drill down to individual campaigns, ad sets, and creatives to find your highest LTV traffic sources.
Cohort comparison
Compare LTV across weekly and monthly cohorts to see if product changes are improving monetisation over time.
Revenue event tracking
Track any in-app revenue event — subscriptions, in-app purchases, ad revenue — with one line of SDK code.
FAQ

Common questions

What is LTV in mobile apps?+
LTV (Lifetime Value) is the total revenue a user generates over their entire relationship with your app. Higher LTV means more sustainable growth.
How does AppMeasurely track LTV?+
Your SDK sends revenue events (purchases, subscriptions) to AppMeasurely. These are aggregated by acquisition channel so you can see LTV per media source.
What is a good LTV:CPI ratio?+
A healthy ratio is LTV:CPI above 3:1 at D90. If you are paying $5 per install, you want users to generate at least $15 by Day 90.
Can I track subscription revenue?+
Yes. Use AppMeasurely.logRevenue() in your app whenever a subscription payment is processed. For server-side subscription renewals, use the Server-to-Server API.
From the blog

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Start tracking LTV by acquisition channel

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