All cohort analytics features are included out of the box โ no add-ons, no hidden costs.
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Retention cohort grids
Visualise D1 through D90 retention for every cohort. Compare retention curves across media sources, campaigns and countries.
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LTV by media source
See lifetime value per user broken down by acquisition channel. Identify your highest-value sources and scale them.
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ARPU & ARPPU tracking
Track average revenue per user and per paying user over time. Understand monetisation trends across cohorts.
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Custom cohort segments
Build cohorts by any combination of attributes โ install date, country, platform, campaign, media source or custom events.
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Funnel analysis
Visualise conversion drop-off at every step of your onboarding and purchase funnels. Find where users churn.
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Audience sync
Push high-value cohorts directly to Google, Meta and TikTok for retargeting โ without leaving Appmeasurely.