See every touchpoint that leads to an install

Multi-touch attribution distributes credit for a conversion across multiple marketing touchpoints, rather than giving all credit to one channel.

Start with last touch — it is the simplest and most actionable. Add first touch if you run significant brand awareness campaigns. Use linear when your users typically see multiple ads before installing.

View-through attribution (crediting impressions, not just clicks) is available as part of the Pro plan. It is configurable per campaign with custom lookback windows.

For users who decline ATT tracking, AppMeasurely uses probabilistic attribution — matching installs to clicks using anonymised signals like IP address and device type.