AppMeasurely › Solutions › Organic & ASO
By Channel

Grow organically.
Measure every discovery.

Organic installs are the most valuable — lower CPI, higher retention, better LTV. AppMeasurely tracks every organic install source, from App Store search to web referral to word of mouth, so you can invest in what grows your organic flywheel.

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No credit card required
Free plan available
Setup in under 10 minutes
3×
Higher LTV from organic vs paid users
0%
Fraud rate on organic installs
D30
Retention tracking per organic source
Real-time
Organic install tracking
What you get

Everything you need

Built for teams serious about growth.

ASO performance tracking
Track App Store and Google Play search installs. See which keywords, screenshots and descriptions drive the most organic downloads.
Web-to-app tracking
Track installs that originate from your website, blog, press coverage and social media. Measure the organic funnel end-to-end.
Referral tracking
Measure word-of-mouth growth. Track how many installs come from in-app sharing, referral codes and invite links.
Organic vs paid comparison
Compare organic and paid cohorts side by side. See the LTV difference and use it to justify ASO investment.
Organic uplift measurement
Measure how paid campaigns lift organic installs. Understand the brand halo effect of your paid spend.
Deep link attribution
Track installs from deep links in social posts, email campaigns and web pages back to the exact source.
How it works

Up and running in minutes

Four steps to get full visibility.

1
Install SDK
Add AppMeasurely to your app to track all installs including organic sources.
2
Set up web tracking
Add the AppMeasurely web pixel to your website to track web-to-app journeys.
3
Create organic tracking links
Build tracking links for social posts, email and blog content to attribute organic traffic.
4
Analyse organic sources
See which organic sources drive the highest retention and LTV users.
Use cases

What teams use this for

Real workflows from real growth teams.

  • Compare organic vs paid D30 retention and LTV
  • Track which App Store keywords drive the most high-value installs
  • Measure word-of-mouth referral growth rate
  • See how press coverage and blog posts drive organic installs
  • Build deep links for Instagram, TikTok and YouTube content
  • Track organic uplift from paid campaign activity
Ready to get started?
Join hundreds of app teams using AppMeasurely to grow faster.
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FAQ

Common questions

Can AppMeasurely track App Store Optimisation performance?+
AppMeasurely tracks installs that come from App Store and Google Play search, showing you organic keyword performance. For deeper ASO analytics, you can integrate with ASO tools like AppFollow or Sensor Tower.
How does AppMeasurely differentiate organic from paid?+
Every install is classified as organic or paid based on whether it can be attributed to an ad click. Installs with no matching ad click within the attribution window are classified as organic.
Can I track referral and sharing installs?+
Yes. You can create tracking links for referral campaigns and in-app share buttons. When a user shares the app and a friend installs via the link, that install is attributed to the referral source.
How do I track installs from my website or blog?+
Add the AppMeasurely web pixel to your website and create tracking links for your download buttons and app store links. AppMeasurely will attribute installs that originate from your web properties.
Related

Explore more

Paid UA
Complement organic with paid
Deep Linking
Web-to-app attribution
Grow Installs
Full install growth guide
From the blog

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