Published July 2026 · 10 min read · View all posts
Choosing the right Mobile Measurement Partner (MMP) is one of the most important decisions for a growing app. We compared the three leading platforms across features, pricing, ease of integration and support.
Quick Comparison
| Feature | AppMeasurely | AppsFlyer | Adjust |
|---|---|---|---|
| Free plan | ✓ 1,000 installs/month | Limited trial | No |
| Fraud detection | ✓ Included | ✓ Protect (paid add-on) | ✓ Included |
| Deep linking | ✓ Included | ✓ OneLink (paid) | ✓ Included |
| Partner marketplace | ✓ Built-in | Partner ecosystem | Partner ecosystem |
| SDK integration | 1 line of code | Multiple steps | Multiple steps |
| Pricing | From $49/month | From $0.05/conversion | Custom pricing |
| Sales call required | No | Yes (enterprise) | Yes |
AppMeasurely
AppMeasurely is a modern MMP built for growing apps and agencies. It offers a free plan with 1,000 installs per month — enough to test the platform before committing. The SDK integrates in a single line of code, fraud detection is included in every plan, and the partner marketplace lets you connect with marketing agencies directly from the dashboard.
Best for: Early-stage and growth-stage apps, startups, agencies managing multiple clients
Pricing: Free plan → Starter $49/month → Pro $149/month
AppsFlyer
AppsFlyer is the market leader with the largest partner network and most extensive feature set. It is the default choice for large enterprise apps with massive install volumes. However, pricing scales with conversions making it expensive for high-volume apps, and many advanced features require paid add-ons.
Best for: Enterprise apps with large budgets and complex attribution requirements
Pricing: From $0.05 per conversion (adds up quickly at scale)
Adjust
Adjust is known for its clean dashboard and strong analytics capabilities. It is a solid choice for mid-market apps with predictable install volumes. Pricing is custom and requires a sales call to get started.
Best for: Mid-market apps with dedicated marketing teams
Pricing: Custom — requires sales call
Which Should You Choose?
- Early stage (<10k installs/month) — AppMeasurely free plan
- Growth stage (10k-100k installs/month) — AppMeasurely Pro or Adjust
- Enterprise (>1M installs/month) — AppsFlyer or Adjust
- Agency managing multiple apps — AppMeasurely (built-in partner marketplace)
Start with AppMeasurely for free — no sales call, no credit card required. Scale to paid plans as you grow. Get started free →