All attribution features are included out of the box — no add-ons, no hidden costs.
Last touch, first touch & linear models
Compare attribution models side by side. Understand how each touchpoint contributes to your installs and revenue.
iOS SKAdNetwork 4.0
Full SKAN 4.0 support with postback monitoring, coarse value mapping and conversion value optimization.
Probabilistic attribution
For iOS 14+ users who deny ATT tracking, our probabilistic engine still attributes installs accurately using privacy-safe signals.
Cross-device identity
Stitch together user journeys across multiple devices using deterministic and probabilistic matching.
Real-time attribution
Events are attributed in under 42ms. No batch delays, no waiting — your dashboard updates as installs happen.
200+ network integrations
Pre-built integrations with every major ad network. New networks added weekly based on customer requests.