All the measurement tools that leading social & communication apps use to grow faster and spend smarter.
Referral & invite tracking
Track every step of your referral loop — invite sent → friend installs → friend activates → referrer rewarded. Measure your K-factor in real time.
Social sharing attribution
Attribute installs to specific shared posts, stories, or referral links. Know which content types drive the most viral growth.
Social cohort analytics
Track how socially active users retain vs passive users. Build cohorts of power users and understand what makes them engage.
Referral fraud detection
Detect and block fake referrals, self-referrals, and referral farming. Protect your referral rewards budget from abuse.
Activation funnels
Measure profile completion, first post, first follow, and first message. Find where new users drop off before they become engaged members.
Paid + organic attribution
Compare paid UA performance vs organic and viral growth. Understand your true blended CAC and optimise accordingly.