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Retention Analytics

Understand why users come back — or don't

Weekly and monthly cohort analysis with D1, D7, D14, D30 retention grids. Break down retention by media source, country, and campaign.

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Features

Everything you need

All the tools to start measuring your app retention today — built into one platform.

Weekly & monthly cohorts
Toggle between weekly and monthly cohort views. Track how each install cohort retains over time.
D1/D7/D14/D30 retention
Standard retention grid showing Day 1, 3, 7, 14, and 30 retention for each cohort.
Retention by country
See which countries drive your most retained users. Optimise geo-targeting accordingly.
Revenue by media source
Compare LTV across channels. Find which acquisition sources bring high-value users, not just cheap installs.
Cohort comparison
Compare cohorts side by side to see if product changes are improving retention over time.
Real-time updates
Cohort data updates automatically as users open your app. No manual exports needed.
FAQ

Common questions

What is cohort analysis?+
Cohort analysis groups users by when they installed your app and tracks how they behave over time. It shows what percentage of Week 1 users are still active on Day 30.
What is a good D30 retention rate?+
It varies by category. Gaming apps average 5-10%, fintech 15-25%, social 20-35%. Above 20% in any category is considered strong.
How does retention link to LTV?+
Higher retention directly correlates with higher LTV. A user who returns for 30 days is far more likely to make a purchase or in-app purchase than one who churns after day 1.
Can I break retention down by acquisition channel?+
Yes. AppMeasurely shows retention cohorts segmented by media source so you can compare retention quality across Google Ads, Meta, TikTok and other channels.
From the blog

Related reading

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growth May 11, 2026
Cohort Analysis for Mobile Apps: The Complete Guide
Cohort analysis is the most powerful tool for understanding retention.
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growth May 16, 2026
The 12 Mobile Marketing KPIs Every App Team Should Track
The 12 KPIs that actually predict whether your app will grow.
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attribution May 6, 2026
What is Mobile Attribution? A Complete Guide for App Marketers
Mobile attribution tells you exactly which channel drove each install.
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