AppMeasurely › Solutions › Referral Tracking
By Channel

Measure word-of-mouth.
Track every referral.

Referral installs have the highest LTV of any acquisition channel. AppMeasurely tracks every referral link, invite code and word-of-mouth install — and shows you which users are your most powerful growth drivers.

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Setup in under 10 minutes
4×
Higher LTV from referred users vs paid
0
Ad spend required for referral growth
Real-time
Referral install tracking
Viral
Coefficient measurement
What you get

Everything you need

Built for teams serious about growth.

Referral link tracking
Create unique referral links per user. Track which users refer the most friends and which friends convert best.
Invite code attribution
Track installs from in-app invite codes. Attribute new users to the exact referrer who brought them.
Viral coefficient measurement
Calculate your viral coefficient — the number of new users each existing user brings. Track it over time.
Referral cohort analysis
Compare D30 retention and LTV of referred users vs paid users vs organic users. Referral always wins.
Deep link referrals
Referral links that deep link directly to relevant content in your app — increasing conversion from click to active user.
Top referrer leaderboard
Identify your most powerful brand advocates. Reward top referrers with special perks or commission.
How it works

Up and running in minutes

Four steps to get full visibility.

1
Create referral links
Set up referral tracking links in the Manage Links section of your dashboard.
2
Integrate in-app sharing
Add AppMeasurely tracking to your in-app share and invite buttons.
3
Track referral installs
See which users refer friends and how many of those friends install and stay active.
4
Reward top referrers
Identify your most powerful referrers and build a referral rewards programme.
Use cases

What teams use this for

Real workflows from real growth teams.

  • Track which users refer the most high-value friends
  • Measure D30 retention and LTV of referred vs paid users
  • Calculate viral coefficient and track it month over month
  • Create deep link referral URLs that land in the right place in-app
  • Identify your top 100 brand advocates by referral volume
  • Compare referral performance across different reward levels
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FAQ

Common questions

What is referral tracking in mobile apps?+
Referral tracking measures installs that come from existing users sharing the app with friends. You track which users share, which friends install via the referral link, and whether those new users become valuable long-term users.
How does AppMeasurely track referral installs?+
You create unique tracking links per user or per referral campaign. When a friend clicks the link and installs the app, AppMeasurely attributes that install to the referrer. You can see referrals per user and aggregate referral metrics in your dashboard.
What is viral coefficient?+
Viral coefficient (K-factor) = average number of new users each existing user refers × conversion rate of those referrals. A viral coefficient above 1 means your app is growing virally without additional paid spend.
Can I deep link referrals to specific content?+
Yes. AppMeasurely deep links work on iOS and Android. You can send referred users directly to specific screens, content or offers inside your app, which significantly increases activation rates compared to opening the app home screen.
Related

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