AppMeasurely › Solutions › Reduce Fraud
By Goal

Stop fraud before it
drains your budget.

Mobile ad fraud costs the industry $44 billion annually. AppMeasurely detects click flooding, device farms, install fraud and geo anomalies in real time — and blocks them automatically before you pay for fake installs.

Start free → Talk to sales
No credit card required
Free plan available
Setup in under 10 minutes
$44B
Mobile ad fraud annually
40%
Avg fraud rate in gaming
100ms
Fraud detection speed
8
Fraud rules built-in
What you get

Everything you need

Built for teams serious about growth.

Click flood detection
Identify and block IPs sending hundreds of clicks per hour — a classic sign of click flooding fraud.
Device farm blocking
Detect devices making abnormally high numbers of installs. Block device farms automatically.
Geo anomaly detection
Flag installs where click country and install country differ impossibly fast — impossible travel fraud.
CTIT analysis
Block installs with Click-to-Install Time under 1 second — a strong signal of SDK spoofing.
Publisher CVR monitoring
Detect publishers with conversion rates that are statistically impossible — click flooding or bot traffic.
Custom fraud rules
Set your own thresholds per rule. Override global defaults per campaign or partner.
How it works

Up and running in minutes

Four steps to get full visibility.

1
Connect your app
Install the AppMeasurely SDK in your iOS or Android app in under 10 minutes.
2
Set fraud rules
Configure thresholds for CTIT, device velocity, click flooding and geo anomaly.
3
Monitor in real time
See fraud events as they happen. Every blocked install is logged with the reason.
4
Protect your budget
Only pay for real installs from real users on real devices.
Use cases

What teams use this for

Real workflows from real growth teams.

  • Block click flooding from suspicious IP addresses
  • Detect and reject installs from device farms
  • Flag geo anomalies where click and install countries differ
  • Set custom CTIT thresholds per campaign
  • Blacklist known fraudulent IPs with one click
  • Get weekly fraud summary reports by partner
Ready to get started?
Join hundreds of app teams using AppMeasurely to grow faster.
Start for free → Talk to sales
No credit card required
FAQ

Common questions

What is mobile ad fraud?+
Mobile ad fraud is when bad actors fake installs, clicks or in-app events to steal advertising budget. Common types include click flooding, device farms, SDK spoofing, and install hijacking.
How does AppMeasurely detect fraud?+
AppMeasurely runs 8 fraud detection rules on every install event: IP blacklist check, CTIT analysis, device velocity, click flooding, geo anomaly, publisher CVR spike, multi-app install, and custom rules. Each install gets a risk score.
Does fraud protection slow down attribution?+
No. Fraud checks run in parallel with attribution and add less than 5ms of latency. Blocked installs are logged but never counted in your metrics.
Can I set custom rules per partner?+
Yes. You can override global fraud rules per partner. For example, you might allow higher CTIT for rewarded video partners while keeping strict rules for display networks.
Related

Explore more

Click Fraud Detection
Block click flooding
Install Fraud Prevention
Stop device farms
Mobile Attribution
Clean attribution data
From the blog

Related reading

View all articles →
fraud May 8, 2026
Mobile Ad Fraud: How to Detect and Prevent It in 2025
Stop the most common fraud types before they drain your budget.
Read article →
industry May 17, 2026
What is an MMP? Mobile Measurement Partners Explained
An MMP sits at the centre of your mobile marketing stack.
Read article →
growth May 16, 2026
The 12 Mobile Marketing KPIs Every App Team Should Track
The 12 KPIs that actually predict whether your app will grow.
Read article →

Start growing your app today

Free plan available. No credit card required. Setup in under 10 minutes.

Start for free → Talk to sales