All the measurement tools that leading e-commerce apps use to grow faster and spend smarter.
Purchase attribution
Attribute every purchase to the exact campaign, ad set and creative that drove it. Track revenue, AOV, and repeat purchase rates by media source.
Deep linking
Send users straight to the product page they saw in your ad — not just your app homepage. Dramatically improve post-install conversion rates.
Fraud protection
Block fake installs and fraudulent clicks before they inflate your acquisition costs. Protect your Meta and Google budgets.
Customer cohort LTV
Track repeat purchase rates and LTV by acquisition channel. Find which campaigns bring high-frequency buyers, not one-time visitors.
Retargeting audiences
Build dynamic audiences of users who added to cart but didn't purchase, and sync them to Meta and Google for retargeting.
Purchase funnel analysis
Visualize drop-off at every step — install → browse → add to cart → checkout → purchase. Fix the leaks in your funnel.