What is click flooding?+
Click flooding is a fraud technique where fraudsters generate thousands of fake clicks to be the last click before an organic install, stealing attribution credit.
How does CTIT fraud detection work?+
CTIT (Click-to-Install Time) under 1 second is impossible for a real user — it takes at least a few seconds to download and install an app. AppMeasurely automatically blocks these.
Can I customise the fraud thresholds?+
Yes. Every fraud rule threshold is customisable from your dashboard. Set your own CTIT limits, click velocity thresholds, and CVR limits.
What happens to blocked installs?+
Blocked installs are not counted in your attribution data and not reported to ad networks. They appear in your Fraud Detection dashboard for review.