What is partner tracking in mobile marketing?+
Partner tracking measures the performance of every marketing partner — agencies, affiliates, ad networks, and influencers — using attribution data. You can see which partners drive installs, revenue, and long-term retention, so you can invest more in the ones that actually work.
How do I add a partner to AppMeasurely?+
Go to Partner Config in your dashboard, search for the agency or network by name, and send an invite. They receive a notification and can connect within minutes. You can also browse the Partner Marketplace to discover new agencies.
Can I control what data partners can see?+
Yes, fully. You set permissions individually per partner. You can give a partner access to campaign and install data only, or also unlock cohort, revenue, and fraud data. You can update or revoke access at any time.
How is AppMeasurely different from tracking partners myself with UTMs?+
UTMs only tell you the source — they can't handle cross-device attribution, iOS SKAdNetwork, view-through attribution, or fraud detection. AppMeasurely gives you a full attribution picture, real-time postbacks, and per-partner analytics in one place.
How do I find new partners?+
The Partner Marketplace lists 200+ verified agencies and affiliates. Filter by vertical (gaming, fintech, ecommerce), region, or specialty. Request to work with any partner directly from your dashboard — they get notified and can accept immediately.
Do partners need their own AppMeasurely account?+
Yes, partners sign up for a free partner account. Once connected, they can view the data you've given them permission to see, without access to anything else in your account.