How does AppMeasurely track in-app revenue?+
You call the track_event() function with a revenue parameter whenever a purchase or subscription occurs. AppMeasurely attributes that revenue to the acquisition source and adds it to your ROAS and LTV calculations.
Can I track subscription renewals?+
Yes. Each time a subscription renews, call track_event() with the renewal amount. AppMeasurely accumulates revenue over time for each user, giving you accurate D30, D90 and D365 LTV figures.
How is ROAS calculated?+
ROAS = Total attributed revenue / Total ad spend for the same campaign. AppMeasurely pulls spend data from your connected ad accounts and compares it to the revenue attributed to those campaigns.
Can I segment revenue by country or device?+
Yes. In the Revenue section of your dashboard you can break down revenue by country, device type, OS version, ad network and campaign. You can also filter by cohort date.