How does AppMeasurely attribute installs?+
AppMeasurely uses a click-to-install fingerprinting and device ID matching system. When a user clicks an ad, we record the click. When they install the app, we match the install to the click using device signals. The whole process takes under 50ms.
Which ad networks does AppMeasurely support?+
AppMeasurely supports 50+ ad networks including Google Ads, Meta, TikTok, Apple Search Ads, IronSource, Unity Ads, Applovin, Chartboost, and more. You can also track any custom network with a tracking link.
Can I track organic installs too?+
Yes. AppMeasurely tracks all installs — paid and organic. You can compare organic vs paid performance and see which organic sources (App Store search, web referral, word of mouth) drive the most valuable users.
How long does setup take?+
Most teams are up and running within 10 minutes. Add the SDK to your app, connect your ad networks, and installs start appearing in the dashboard immediately.